NNCC (National Nutri Cereal Convention 4.0): The National Nutri Cereal Convention 4.0, spearheaded by Nutrihub, was a comprehensive event that highlighted the growing importance of millets in India's agricultural and nutritional landscape. The convention featured exhibitions by 50 start-ups, demonstrating the innovative products and technologies being developed in the millet sector. A key component of the event was the organization of investor meets and pitching sessions, providing a platform for start-ups to connect with potential investors and scale up their operations. These sessions likely covered various aspects of millet-based businesses, from production technologies to marketing strategies. The convention also included roadshows aimed at sensitizing the public about the International Year of Millets 2023, helping to build momentum for the year-long celebration. With 1,500 participants, NNCC 4.0 served as a crucial networking and knowledge-sharing platform for stakeholders across the millet value chain.