ITF 2023: The International Trade Fair on Millets & Organics 2023 marked a milestone in promoting millets on a global stage, with Nutrihub, ICAR-IIMR playing a crucial role as the knowledge partner. A dedicated millet pavilion became the centerpiece of the event, showcasing over 50 start-ups supported by Nutrihub. This vibrant display of innovation highlighted the diverse range of millet-based products and services emerging in the market. The fair also featured an international conference, bringing together stakeholders from across the country to discuss trends, challenges, and opportunities in the millet sector. Nutrihub's efforts were recognized with the prestigious National Siridhanya Award, as the country's leading incubator in the field. With 5,000 participants, the event served as a major platform for networking, knowledge sharing, and business development in the millet industry.